Do you want to expand your reach for your product or service? Would you like to know how to pitch to reporters. Learn how to master PR from a 7 Figure CEO PR Pro who walks us through specific strategies as well as shares her own inspiring entrepreneurial journey. Show notes can be found at

We Discuss:

  • What’s changed in PR with the advent of social media.  Influencer Marketing.  Social Media.  All you need is a cell phone.
  • How influencers today can impact on what customers think about brands.  
  • Pro Tips to get PR for your company.
  • How to Pitch to the media.
  • Tips on how to grow to 7 figures in 5 years.
  • Millenials are reading more magazines these days.
  • Mindset for success.
  • The importance of authenticity.
  • How she crafts for the year and the next 10 years out.  

Key Takeaways for Pitching to a Reporter:

  • Understand who the reporter is and what they write about.
  • Respond to what their focus is and answer their questions.
  • Have something original when you send to them.
  • Make their job easier.
  • Have a high he’s
  • Bio that is final and editing
  • If they ask for a paragraph – give them a paragraph.
  • Have something of value to offer.

Key Takeaways to Scale Your Business:

  • Put your head down and grow.
  • Create systems that work for you and your growth, personally and professionally
  • Hire people that compliment your strengths and are better than you.
  • Find a community of like-minded individuals.
  • Find a mentor.

Anna’s 3 Best Tips For Living a Good Life:

  1. Be Yourself.
  2. Live how you want to live and don’t apologize for it.
  3. Make the most of every day.

Show Notes & Resources:
Episode #8 – What is the Podcast About and Who is it for?
Find Michele on Instagram
Apply to Michele’s Private Practice Under “Coaching”


This episode was sponsored by Design a Life You Love, A Woman’s Guide to Living a Happier and More Fulfilled Life. My book includes 52 inspirations, one for every week of the year, each with practical tips to guide you to self-love and success on your own terms. It’s a short book that you can read in about an hour, but includes life lessons that will last a lifetime.

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