Jennifer Louden is a personal growth pioneer who helped launch the concept of self-care with her first bestseller, The Woman’s Comfort Book. Since then, she’s written seven additional books on well-being and whole living, including The Woman’ s Retreat Book and The Life Organizer, with close to a million copies of her books in print in nine languages. Jennifer has lead retreats and workshops internationally since 1992, written a national magazine column for a Martha Stewart magazine, and been profiled or quoted in dozens of major magazines; two of Brené Brown’s books, Daring Greatly and Dare to Lead; and appeared on hundreds of TV, radio shows and podcasts—even on Oprah. Her new book, Why Bother, challenges you to choose what you devote yourself to in a more intentional way. Tune in now and you can access the show notes at

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  1. Why Bother – what it means and how it can be both a positive and negative.
  2. How to rekindle your desire to have a more meaningful life when you don’t feel like taking action. 
  3. How Jen overcame a feeling of “why bother” many times and how she shifts into “desire”.
  4. Why desire is important.
  5. How to get reconnected to your desire.
  6. How to regain your confidence and sense of agency in the world.
  7. How to use journaling to gain more clarity about your desire.
  8. Why women worry about being “seen”
  9. Jen’s best tips on how to begin to “bother” again.



Jennifer Louden is a personal growth pioneer who helped launch the concept of self-care with her 1992 bestselling debut book The Woman’s Comfort Book. She is the author of six additional books, including The Woman’s Retreat Book, The Life Organizer, and her newest release, Why Bother? She appeared on a number of television and radio shows and podcasts—including The Oprah Winfrey Show. As an entrepreneur and educator, Jennifer has offered women’s retreats for over 25 years. She lives in Boulder County, Colorado.

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