Are you writing a book or just published one and want to get media attention to promote your fiction or non-fiction work? On the show is Emmy award winning TV News Producer and Media Strategist, Paula Rizzo who shares some of her best tips on how to get press.

Paula Rizzo is an Emmy-award winning TV producer, bestselling author, media trainer and strategist. She trains authors and experts to perform better on camera and produce their own videos. She is the author of Listful Thinking: Using Lists to be More Productive, Highly Successful and Less Stressed and her most recent book, Listful Living: A List-Making Journey to a Less Stressed You. Paula is also a LinkedIn Learning instructor, a frequent speaker and media contributor. Paula is the creator of Media-Ready Author – an online media-training course for authors.


1️⃣ What constitutes media these days – spoiler, podcasts are part of the strategy.

2️⃣ Tips for crafting a compelling pitch that grabs a producer’s attention.

3️⃣ Common mistakes authors make when pitching to the media.

4️⃣ Why media training is essential for authors.

5️⃣ How to develop a media strategy that aligns with your book’s goals.

6️⃣ How to prepare for interviews and ensure you deliver a clear and concise message.

7️⃣ Strategies for building relationships with journalists and producers, and more.


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Paula’s Freebie mentioned in the interview: 10Q Freebie: The 10 Questions Every Author Needs to Answer

Paula’s Media Ready Author Course for those ready to dive in!

Share this interview with a friend who is an author!

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This episode was sponsored by Design a Life You Love, A Woman’s Guide to Living a Happier and More Fulfilled Life. My book includes 52 inspirations, one for every week of the year, each with practical tips to guide you to self-love and success on your own terms. It makes a great gift for yourself or a friend!