How do you become a referable brand? This is what you’ll learn from Michael Roderick who works with thought leaders on establishing their brand recognition. Michael wants people to be talking about you when you are not in the room (in a good way)!

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1️⃣ How to create meaningful connections and set up memorable events.

2️⃣ The value of prompts for online or in person events – creating a level of comfort for the guests.

3️⃣ Why it is important to be able to articulate how you solve a problem, alleviate pain, and decrease fiction.

4️⃣ How to be influential by making other people look good.

5️⃣ The systems he uses. Michael walks us through them to make it easy to become a memorable brand.

6️⃣ Michael’s “AIM” system:

Accessibility How well does somebody outside of your brand understand your idea?

Influence – Will other share your idea?

Memory – How easy is it for others to be able to retell your story?


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Referability Quiz:


Michael Roderick is the CEO of Small Pond Enterprises which helps thoughtful givers become thought leaders by making their brands referable, their messaging memorable, and their ideas unforgettable. He is also the host of the podcast Access to Anyone which shows how you can get to know anyone you want in business and in life using time-tested relationship-building principles. Michael’s unique methodology comes from his own experience of going from being a High school English teacher to a Broadway Producer in under two years.

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